Top 5 Travel and Local Apps in Ghana Q3 2023 Performance

In the third quarter of 2023, the travel and local apps market in Ghana witnessed notable trends across the top 5 applications on a unified platform. Below is a detailed look at their performance based on data from Sensor Tower.

Airbnb saw an impressive increase in weekly downloads, starting at 1.3K in late June and peaking at 4.1K in early September. Active users also showed a positive trend, beginning at 5.8K and reaching a high of 10.2K in mid-September before settling at 9.1K by the end of the quarter.

Booking.com: Hotels & Travel maintained a steady download rate throughout the quarter, with weekly downloads fluctuating between 1.8K and 2.2K. The app's active users remained consistently high, starting at 19.4K and peaking at approximately 22K in the final week of September.

Google Maps led the pack in terms of active users, with numbers consistently around 160K to 167K throughout the quarter. Weekly downloads remained stable as well, ranging from 5.4K to 7.2K, showcasing its continued popularity and utility.

GPS Live Navigation, Road Maps experienced fluctuating download numbers, peaking at 2.1K in late July and dropping to 419 by the end of September. Active users showed a similar trend, starting at 2.8K and ending at 2.1K, with a notable dip in mid-August.

GPS Navigation Live Map Road also saw varied performance, with downloads peaking at 1.4K in late August before declining to 114 by the end of September. Active users mirrored this pattern, starting at 2K and dropping to 787 by the last week of the quarter.

For more detailed insights and data, visit Sensor Tower.